Most images go through a conversion process using an app such as Lightroom or Photoshop. For example, photos taken with a camera could be around 40MB per image file.
#Imageoptim vs tinypng how to#
With that in mind, let’s discuss how to actually optimize your images. Therefore, reducing your image’s file sizes has a major impact on your site’s bounce rate and potential conversions. In addition, the proliferation of mobile browsing means web pages need to be as lean as possible to give users a solid experience no matter what device they’re using.Īs such, a page full of unoptimized images will require an unnecessarily long loading time. This is simply due to User Experience (UX), as users don’t want to wait for websites to load. However, digging deeper, it becomes clear that this technique is central to the traffic a site obtains, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and much more.
On the surface, image optimization is simply a solution for making images load quicker. For now, let’s discuss why this is so important in the first place. There are a plethora of ways to do this, and I’ll discuss them later. To combat this, image optimization enables you to reduce the file size of your images without affecting their appearance. You’ll likely have many images on a website, meaning the page size will quickly rise, as will the load times. While I won’t get into the full technical details here, the larger the files on your page, the longer it will take to load. You may think this is acceptable, but it’s actually a hefty size for a website to process. However, unoptimized images usually weigh in at roughly 500KB to 1MB. For high-resolution examples with a lot of detail and color, you can find files in the tens of megabytes (MB). However, the more information a file includes, the larger its file size becomes.
Some, such as JavaScript or CSS files, are literally “byte-sized” most of the time. To put it simply, every file takes up a certain amount of space. First, let’s talk about optimization as a “high-level” concept.
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